How much time do you spend each day thinking about where water comes from and where it goes? Probably not very much and I have to admit I often take it for granted too. Since I watched the Tapped documentary though I have had a bug in my brain about the drought of 2007. I grew up in Dekalb county, but had moved to Raleigh by 2007. A few years ago local communities were running dangerously low on water and still people were dragging their feet when it came to conservation. Back in Atlanta folks were hit pretty hard by the drought as well.
Nestle's new Pure Life brand is being bottled from municipal sources meaning yet another high volume seller has joined Dasani and Aquafina re-bottling public water. Approximately 40% of bottled water is taken from municipal sources and with Nestle moving their Pure Life brand in that direction this percentage is likely to go up. This bothers me for a couple of reasons, public water systems are supported with our taxpayer dollars. This means that we are subsidizing the commercialization of our own water and then being charged hundreds of times more for that same water. So when you buy a bottle of Dasani, Aquafina, or Pure Life water you are essentially buying water that you already pay taxes on to get from your tap.
Which brings me to Atlanta back in 2007 when the shores of Lake Allatoona and the Chattahoochee River were dwindling from the drought. Meanwhile, as Thomas Wheatley pointed out, Coke was taking public water to bottle for their Dasani brand.
The Coca Cola company was doing what made the most sense and running business as usual to meet public demand. The irony is that had the city of Atlanta run out of water people would have been drinking the same water that used to flow from their taps, but they would have been paying as much as 2000 times more for it. Don't you think it is time we stopped fueling the bottled water industry? Take control of your water and give up the bottle. You can filter your own tap water with a home filter and fill re-usable containers instead of buying bottled water. I have a built in filter in the fridge so I get most of my drinking water from there. How do you filter your water? I look forward to seeing your comments so we can share some ideas about how we can all make smarter decisions about our drinking water.