Category Archives: Uncategorized Is Offering Deals Today Through Black Friday & Cyber Monday! - Black Friday DealsSome of you may be lured into the big box stores this weekend in the hopes of landing some unbelievable doorbuster deals.  Others may be stuck going to the big box stores this weekend, whether you want to or not, because you’ve neglected to stock up on those one or two items you need to get you through the next holiday wave.

What most of you will have in common is that you will wish you could put the stress of Black Friday behind you, once and for all.  At, we may be able to help.

Today, through Black Friday and Cyber Monday, we’re offering the same types of doorbuster deals that shoppers line up days in advance for.  But we’re offering them early – and we’re offering them all online.

From 15% off Brita faucet filter replacements to 10% off Culligan water pitchers, we’re offering a once-in-a-lifetime mix of the products you need to get your house ready for the holidays – and to get ahead on your gift shopping!  We’re even offering Nubo water bottles for just $7 – so you can stock up on these perfect stocking stuffers.

Check out our full list of Black Friday and Cyber Monday deals, good now through Monday, December 2nd.

We invite you to like us on Facebook, follow us on Twitter or +1 us on Google+ to be the first to learn about exclusive deals and new products.

Are you a veteran, currently serving in the Armed Forces, or are you buying a gift for a veteran or soldier?  Use the discount code ‘SOLDIER’ at checkout to take 10% off your entire order!


Do you have a GE fridge? You might even have a Kenmore fridge made by GE (more on that later). GEs are some of the oldest and most popular refrigerators in America. The filters made by GE are just as great as the fridges. They filter well and most of the time, they maintain the flow rate for the 6 month life of the filter.

Over the years, the filters have undergone many changes to improve and serve the customers better. Several years ago, GE replaced the metal canister filter MXRC with the MWF. Here are some helpful tips if you have a fridge that has an MXRC.

  • You can still use your MXRC filter, but the newer MWF is a much better choice. It is made of plastic instead of metal, which lowers the price.
  • To use an MWF in place of an MXRC, you need a special GE filter adapter to make the MWF work.
  • The MWF has a faster flow rate and a longer life span.


We recommend the MWF filter (with adapter) for your fridge, even if it matches with an MXRC. The MWF is a lower priced, better filter with a longer life.

Depending on your refrigerator, the MWF with adapter may not work for you. The MWF with adapter is taller than then MXRC and depending on the height of your top shelf, the filter may not fit. If that is the case, we will gladly help you with an exchange. Contact our support team at 800-683-8353 or

Wildlife Woes

By Megan Vick

With constant development all
over our country, there has been an increase in contact between humans and wild
animals (mostly bobcats and some coyotes). Now, it seems bobcats are moving
into highly populated areas like Denver, Colorado and Los Angeles, California. Or,
perhaps, humans are moving into their territory. This new type of “co-habitation”
can have harmful effects on our health.


It seems the bobcat is the newest
species to get up close and personal with humans. Some people report a mother
bobcat raising kittens in their backyard, while others see them in the tree
tops hunting. Firstly, it is very important that you DO NOT feed or attempt to
pet bobcats! While they may seem extra fluffy and extra adorable, bobcats are
still extremely wild animals and can easily hurt you.


You should also note that having
wild animals living in close proximity to your home can create some issues for
your water supply. Animals, cats especially, may have disease-causing parasites
in their digestive tracts. When bobcats, you know, do their business, those
parasites are deposited on the ground where they can make their way into the
water supply.


Studies from the National Science Foundation's Evolution of Infectious Diseases (EEID) program show that humans and wild animals come in contact with each other more and more frequently each year. Sam Scheiner from the EEID said, "This study demonstrates that we and our wild animal neighbors are
closely interconnected in ways that affect the health of us all."


Parasites and microbialcysts like Toxoplasma gondii, Giardia duodenalis, and Cryptosporidium can
cause upset stomachs and diarrhea. Luckily, these little nasties can easily be
removed with a filter of .5 microns or smaller. Most refrigerator
water filters
meet this description. If you have any questions about the micron
rating of your filter, contact our customer service team at 800-683-8353 or


Are You Prepared for a Storm?

By Megan Vick

By now, most of the East Coast is battening down the hatches
for the slow, sprawling storm, Sandy. While many people know to have plenty of
batteries, food, and water, there are a few more things to know.


1. If you’re hunkering down for a storm, make sure you know
your nearest shelter. Your town or county should have this information
available on its website. You can also check out the Red Cross for shelters in
your area.

2. Keep your gas tank at least half-full and be sure to have
cash on hand. If the power goes out, gas pumps and ATMs won’t work.

3. Keep your pets and livestock safe! Animals are like
family so it’s important to keep them protected too. The US
Humane Society
has constantly updated information on how to prepare for
emergencies with your pet, and what to do should you find yourself in one.

4. If you’ve got a generator, you already know how handy
they can be when the power goes out. Remember, when generators run, they emit
carbon monoxide gas. Don’t keep your generator in your home or in your garage.
Be sure it’s at least 20 feet away from your home’s doors and windows. Also, be
sure you have working carbon monoxide detectors (with a battery backup) near
sleeping areas in your home.

5. If you lose power, watch your refrigerator and freezer.
Perishables in the fridge should be thrown out after 4 hours without power.
Food in the freezer can stay there for up to 48 hours, as long as the freezer
door remains closed. A good motto: “When in doubt, throw it out.”

6. Any time there is a major storm, be prepared for boilwater advisories. With flooding and storm surge, the potential for a water
main break increases. It’s important to have safe drinking water available in
air tight containers if the power goes out (and you’re on a well) and/or if
there is a boil water advisory issued. 
Your Brita
just won’t get the nasties out in the event of a water quality advisory.

you be faced with a water quality advisory, be sure to either boil your water
or drink from the reserves you already have. Once the advisory is lifted, be
sure to:

  • Toss all ice cubes, disinfect the tray and
  • Drain and refill the hot water heaters set below
    120 degrees
  • Run cold water faucets for one to two minutes
    before using the water
  • Replace ALL water filters (faucet, fridge, under
    sink, shower) that were installed when the advisory was issued


We want everyone to be safe before, during, and after
storms! Take care of yourself, loved ones, and animals.


We’re Cooking with Water!

By Megan Vick

Just like brewing your morning coffee with filtered water
makes a difference in its taste, cooking with filtered water improves the taste
of your meals!


Any foodie will be able to give you an in depth analysis of
the textures, colors, flavors, palatability, and even gastronomical variety of
a given dish, but at the heart of any meal lies the water in which everything is
cooked. Filters provide a simple and economical solution to remove many common
contaminants from your water. A faucet filter will provide your whole family
with ready-to-use filtered water for cooking.


Did you know many heavy metals and VOCs in water increase in
concentration when boiled? There is a strong likelihood that unfiltered water
may have some icky stuff in it which could leach into your food while it’s simmering on the stove. Elements like chlorine and sulfur may be
present in the water and can cause both an unpleasant smell and taste in foods–especially baked goods like bread and dough. 
Cooking with filtered water sunstantially reduces your chances of
incorporating those chemicals into those delicious dinner rolls.


So, while you’re boiling your noodles, you’ve got to wash
the vegetables for your meal. Are you using filtered water? What if the water
you use to wash those veggies is adding pollutants instead of removing them? Currently,
there is a big movement to buy organic produce so there is no pesticide residue
in or on the fruits and vegetables. Washing your produce with your filtered
water will continue to preserve your precious produce for your meal.


Whether you boiled your pasta or steamed your veggies, it’s
almost a guarantee that water played a role in your meal somehow. Using
filtered water will greatly improve the flavor of your food because your food
isn’t subjected to some of the potential chemicals in your water.


Air Filters 101

By Megan

Even though the name says Fridge Filters, we love all types
of filters! We get so many questions on a day-to-day basis about air filters,
especially this time of year; we just couldn’t help compiling another great FAQ
list for you!


1. Why Do I Need an
Air Filter?

Pollen in the air can get into your home!
You need an air filter to help keep icky stuff out of your
indoor air. Numerous studies have shown many homes to have air quality that is
up to 5 times worse than outdoor air quality. The air circulating throughout
your home has pollutants from outside, like smog, pollen, smoke, and car
pollution. But your home air also has pollutants from inside, like pet dander,
smoke, dead skin cells, bacteria, and viruses. Air filters will help remove
these little things to make your breathing a bit easier.


2. Do I Need to
Change My Air Filter?

You most certainly do! Most filter manufacturers have a
recommended replacement time on their filters.  Typically, filters need to be changed every
month or every 3 months. By changing your air filter, you’re helping the air in
your home to stay fresh and helping your air handler work efficiently, which
saves you money.


3. How Can I Tell
Which Size Filter I Need?

It’s quite easy! Most filters will have the size written on
the edge of the filter. If you’re buying/building a home, your
realtor/contractor will tell you what size you need. If you still can’t find
out, you can measure your current filter to get an approximate size. Most
filters come in standard sizes and are one inch thick.


4. How Can I Find Out
Which Type of Filter I Need?

Filters come in many brands, many sizes, and many ratings.
The best way to determine which type of filter is right for you is to look at
your allergies and any possible air pollutants. There is a good rule of thumb
to remember. When buying air filters, the higher the MERV rating, the more
contaminants it will remove from your air. If you have any concerns, don’t
hesitate to call 800-683-8353 or send us an email!


5. What Is A MERV

MERV stands for Minimum Efficiency Reporting Value and it
was created to rate the effectiveness of air filters. The MERV system goes from
1 to 16, with 16 removing the most from the air.


6. What is a MPR

MPR stands for Microparticle Performance Rating. This rating
is through Filtrete.  While it will not
help you compare Filtrete filters to other brands, it will help you determine
which Filtrete filter to purchase. It is intuitive in the way that the higher
the MPR, the more micro-particles it will help remove. With a high MPR rated
filter, you will see there is much more filter media packed into the same
amount of space.


7. What Kind of
Filter Media Do I Need?

There are 3 main types of filters for HVAC units:
Fiberglass, Polyester and pleated, and HEPA filters. The most common are
fiberglass and polyester/pleated because they are the most disposable of the
filters. HEPA filters are great for those with severe allergies or respiratory
issues; however they are more expensive and may restrict air flow in an HVAC
unit. Be sure to check with an efficiency expert before using a HEPA filter in
your home.


Molecule Cafe & the Art of Water

By Megan


Not too long ago, in a galaxy far, far, away… Wait, wrong

Fresh tap water

Not too long ago, we heard about a café in New York’s East
Village selling tap water for $2.50 per bottle. 
When it comes to water quality, there seem to be two schools of
thought.  The first school of thought is
that water should be municipally treated with certain processes and chemicals
to remove bad things and add good things. 
The second school of thought is that water should be 100% pure and have
no minerals, chemicals, pharmaceuticals, or anything else in there other than
H2O.  There is also a good mix of people
who fall in the middle of these two schools of thought.  The folks at Molecule want
water better than what the city is offering, and now they are offering it to


Molecule has a $25,000 reverse osmosis system with seven
stages of purification and treatment. 
According to The
Wall Street Journal
, their specialized filtration system delivers UV ray
treatment and ozone treatments in addition to the osmosis.  No wonder they have to charge so much for tap


It’s well known that New York City has some of the
finest tap water in the world, so how is Molecule Café improving upon that? In
addition to “fluffy” and “smooth” water (have you ever had rough water?),
Molecule will help you create your own concoction of electrolytes, pH
infusions, vitamin “shots,” and herb, fruit, and vegetable “blasts” to add to
your water.  Some of these medleys have
uniquWater Moleculese names like “Immunity,” “Skin, hair, and nails,” and “Energy.”  The co-owners even have some ideas of
expanding their unique niche into sports drinks and possibly even a
cocktail-type bar for H2O lovers.  They
also will deliver water using BPA free jugs to homes and businesses in the area
using a tricycle for adults.


This might seem like a crazy, far-fetched,
never-going-to-work idea, but if you’ve ever been to NYC’s East Village, you’ll
know this might just be the one place it could work.  Next time you’re in the East Village, stop by
and check it out. In the meantime, don't forget to change your fridge filter so you can continue to enjoy your water for pennies per gallon.

What’s in That Sippy Cup? Water Contamination and America’s Children


When it comes to chemical exposure, children aren't just miniature adults. Their developing bodies are especially vulnerable to toxic harm. Common water contaminants can cause a range of diseases in children, including cancer, learning disorders, and gastrointestinal illnesses.


Children are particularly sensitive to:


 A number of harmful bacteria, viruses and parasites can enter the drinking water supply from human sewage, animal feces (from both wild and farm animals) or rivers, lakes and streams. Water-borne illnesses include hepatitis (A, B, or C), giardiasis, and Legionnaire’s disease. Pathogens can cause higher miscarriage rates among pregnant women and also affect those with lowered immune systems, such as children.

Heavy Metals

Heavy metals like such as lead, mercury, cadmium and arsenic exist in nature, but their industrial use and subsequent disposal in landfills and incinerators has increased levels in water. They can cross the placenta and cause neurological and reproductive damage to developing babies and children.

Of water-borne metal contaminants, lead (which can affect brain development) is the most serious. According to the EPA, more than 800 U.S. cities have water that exceeds the EPA’s "action level." 


  • Nitrates, a by-product of nitrogen fertilizers, can interfere with infants' ability to absorb oxygen and can lead to "blue-baby" syndrome (methemoglobinemia), which can result in death.
  • Pesticides, solvents, and industrial products known as SOCs (Synthetic Organic Compounds) can cause cancer, damage to the central nervous system, and reproductive and genetic damage.
  • Chlorine, widely used as a water disinfectant, can react with organic matter in the water to produce chemicals called THMs (trihalomethanes). THM exposure can cause rectal and bladder cancers, birth defects, and miscrriages.

Radioactive Substances

About 50 million people in the U.S. may be drinking water contaminated by uranium, radium, strontium and radon. We know that even small doses of radiation can cause genetic damage. Some of the radioactive materials found in water occur naturally, while human-made radioactive substances enter the water supply from nuclear power plant leaks, weapons testing, medical waste disposal and leaks at waste sites. 

The good news is that you can protect your children from water contamination with a simple water filter. Don’t be fooled into buying bottled water! Buying a water filter is the safest, most environmentally friendly, and cheapest option. (Bottled water is less regulated than tap, so there is no guarantee that it will be safer.)


Filters 202- More FAQs

By Megan Vick

After reading Filters 101, you understand the basics about filters, right? Or, maybe you've thought of more questions to ask! Here are some more answers to those questions.

How many filters are there?

There are dozens, maybe hundreds of filters available.  There are so many filters on the market today, but only a few will fit your refrigerator or filter system.  Even though the local hardware store may have an aisle devoted to filters, you can rest assured you only have a few to choose from.

Are there ways to tell when to change filters?

If you have a refrigerator with a filter, most have an indicator light on the dispenser.  This light is usually on a timer and estimates the amount of life you have left in your filter.  The indicator light is not connected to the filter at all.  Since there are so many different levels of water quality throughout the country, the manufacturer of the refrigerator and of the filter will have recommended guidlines about when to replace your filter.  Once you've changed the filter, you can reset the light timer for another 6 months. 

PRO TIP: Try to coordinate your filter change around Daylight Saving Time.  When you change your clocks, you change your filter.  Easy, right?

Are filters the same, or do they vary in quality?

Not all filters are created equally.  Refrigerator manufacturers often make filters to match the fridges (called OEM filters), however there are many other companies who make compatible filters.  Sometimes they are called "Off-brand" filters.  There is nothing wrong with the compatible filters or the OEM filters.  When you are searching for the right filter, make sure it's been tested and verified by NSF International.  NSF has many testing and regulating standards to make sure the filters deliver on their claims.

Which filter should I buy?

You should buy the best filter your budget will allow.  Certain filters, depending on size and contaminant reduction, will cost more than other filters.  Any filter which is NSF tested will cost more than one which is not NSF tested.  The NSF testing is extremely expensive and rigorous, but it ensures the result you desire.  If you can't decide which filter to buy, give us a call at 800-683-8353 or send us an email and we can recommend a filter to you. 


Filters 101- FAQs

 By Megan Vick

Over the years, we've gotten a lot of questions about water and air filters over the phone, through email, and through social media.  Most of these questions are common, so we've compiled a list of them for you. 

 1. Do I have a filter? How do I tell?

You most definitely have a filter somewhere in your home.  Most homes have an air filter for the air conditioning unit.  Depending on the type of refrigerator you have, you may have a built in filter for your ice and water dispenser. 

The easiest way to tell if you have a refrigerator filter is to take a look around your fridge.

  Refrigerator Filter Locations

If you can't find the filter by looking, you can also search your refrigerator’s model number in our database.


2. What needs a filter?

Many things need filters- ice makers, faucets, showers, and air handlers.  You can also find filters for your pool and spa, aquarium, car (both oil and air), coffee maker, vacuums, and lots of other things too.  The important thing to remember is if you are dealing with water or air, there is probably a filter for it.  Many refrigerators have now included air filters inside the fridge to remove any smells or odors caused by food. 


3. Why does it need a filter?

Filters are needed when you want to remove something from the air or water.  Your fridge needs a water filter to remove particulates, chemicals, and/or bacteria from the water coming into your home.  Water is often treated with chlorine, which can cause a very noticiable smell in the water.  A carbon water filter can easily remove up to 99% of the chlorine in the water and mostly (if not entirely) eliminate the smell. 

Other items need a filter to remove dirt, bacteria, and particulates from the air.  The air circulated in your home can contain dust, mites, bacteria, pet dander, skin, and many other microscopic ickies.  High quality air filters can remove much of that from the air, so you and your family can breathe comfortably.

E-coli bacteria 


4. Why is an old filter bad? What happens if you don't change the filter?

If you don't change your water filter, it will eventually stop catching the things you want removed.  With carbon based water filters, you'll want to change them approximately every 4-6 months.  Because carbon collects things like bacteria, the bacteria can begin to collect and multiply over time.  If you go for too long (8 months or longer), the filter may have grown a little (or big) colony of nasty stuff.  When water goes through the old filter, the bacteria can be deposited back into your drinking water. 


If you go too long without changing your air filter, your air flow throughout your home may diminsh.  This can cause an increase in energy bills because the unit is working harder to get air through the house.  Also, if an air filter goes too long without being changed, there is an increased chance mold or fungi can grow and enter the circulating air.  Breathing in things like that can cause respiratory infections, headaches, bronchitis, and escalate asthsma symptoms.  Regularly changing your filter will help keep your energy costs low and it will help keep the air clean for you and your family. 


5. What are all the benefits of changing filters?  Will I be healthier?

There are many benefits of changing your filters.  The most imporant benefit you'll get is better health.  When you keep the nasties out of your water and your air, your health can, and will, improve.  When you cook, shower, brush your teeth with filtered water, there are fewer contaminants going into your body.  When your body doesn't have to spend time removing unnecessary contaminants, it can spend time giving you energy, focus, and health.