Category Archives: Featured Customer

FridgeFilters Featured Customer: Great Expectations

Satisfied customer

Jay lives in Commerce, MI, a small town outside of Detroit where he likes to do a little woodworking on the side, making cabinets and other casings. Back in 2005, he bought a new refrigerator and when it was time to order his water filters he went online to search for the right part. He placed his first order with, because “your site was the easiest to find the right model”. Now, six years later he still buys his water filters from FridgeFilters.

I asked Jay what helped us keep his business all these years. “It’s about the service you provide,” he explains, “I always get the right filter. Read More

Like Clockwork


April is a very busy woman. She works for Dwayne Johnson & Associates, S.C. an accounting firm in Waukesha, WI. In addition to the work she does in reception and billing, she also handles all of the online orders for the company. I asked April what she looks for when she shops online and she explained that there are two major factors on her list.

The first thing is to order from someone you can trust to do things right the first time. Because Dwayne Johnson is a company that is built around trust and integrity, two very important values when you manage financial details for your clients, they expect the same from other businesses. Read More

You’ve Got Mail

Thornton, CO

A resident of Thornton, Colorado, Chris works for Oracle America selling hardware and software. His work schedule allows him to work from home a couple days a week, but Chris tells me he very rarely drinks water directly from the tap. “The water is so bad coming from the city,” he explains, “it’s very hard water with lots of minerals in it”. Because of the poor water quality he relies on the filtered water dispenser on the fridge to get drinking water. He knows to replace his filter when the indicator light changes to red, but this time when the red light came on he had a decision to make. Read More

Becky Powell on Lightsaber Duels and Raising Healthy Kids


She may never get to be Darth Vader when dueling lightsabers with her son, but a quick check of her twitter profile reveals that @OpheliaRising is still “pretty badass with a lightsaber”. When asked why she has to act out the role of Obi-Wan Kenobi she tells me it is because her daughter insists on always playing Padme while her son plays Anakin. Wait, she has lightsaber duels with her kids on the living room furniture? I wish my mom played Star Wars with me when I was growing up!

Becky Powell (the real world face behind @OpheliaRising on twitter and author of the blog “Alice in Motherland”) plays quite a few roles at home including: wife, mother, writer, star wars re-enacter, and (my personal favorite) fellow Tarheel. Read More