At Fridge Filters, we're big fans of filtered water. We're not such big fans of disposable plastic water bottles. That's because water you buy at the store can cost anywhere from 50-2700 times more than filtered water from your faucet.
Some supporters of bottled water may claim that their bottled water is from fresh mountain springs or secluded mineral wells on remote islands, however those claims may not be true. Recently, several businesses have been duped by water companies advertising "fresh, great-tasting spring water" when, in fact, it is merely municipal tap water.
A plumbing company in Chicago recently filed a lawsuit against Nestlé Waters North America for this terrible lie in advertising. It was quoted "Nestlé Waters' failure to discloser this critical fact caused consumers to purchase five-gallon jugs thatthey wouldn't have otherwise purchased... and caused consumers to pay more" than municipal water costs.
Nestlé Waters North America is believed to have a 32% market share in the bottled water industry and sells brands like Ice Mountain, Poland Spring, Arrowhead, Deer Park, and Nestlé Pure Life. With so many brands under one corporate giant, this lawsuit could change the face of the bottled water industry. There is already an increased focus on bottled water sources, labeling, cost, and environmental issues surrounding production.
Over the years, there have been other lawsuits similar to this one. Even major companies like Pepsi and Coca-Cola have been involved in them. At the end of the day, it's important to know that tap water in America is some of the best you can get in the world. Why pay 2700 times more when you can get the same great, quality water right from the filter?