Molecule Cafe & the Art of Water

By Megan
Vick

 

Not too long ago, in a galaxy far, far, away… Wait, wrong
story. 

 
Fresh tap water

Not too long ago, we heard about a café in New York’s East
Village selling tap water for $2.50 per bottle. 
When it comes to water quality, there seem to be two schools of
thought.  The first school of thought is
that water should be municipally treated with certain processes and chemicals
to remove bad things and add good things. 
The second school of thought is that water should be 100% pure and have
no minerals, chemicals, pharmaceuticals, or anything else in there other than
H2O.  There is also a good mix of people
who fall in the middle of these two schools of thought.  The folks at Molecule want
water better than what the city is offering, and now they are offering it to
you.

 

Molecule has a $25,000 reverse osmosis system with seven
stages of purification and treatment. 
According to The
Wall Street Journal
, their specialized filtration system delivers UV ray
treatment and ozone treatments in addition to the osmosis.  No wonder they have to charge so much for tap
water.

 

It’s well known that New York City has some of the
finest tap water in the world, so how is Molecule Café improving upon that? In
addition to “fluffy” and “smooth” water (have you ever had rough water?),
Molecule will help you create your own concoction of electrolytes, pH
infusions, vitamin “shots,” and herb, fruit, and vegetable “blasts” to add to
your water.  Some of these medleys have
uniquWater Moleculese names like “Immunity,” “Skin, hair, and nails,” and “Energy.”  The co-owners even have some ideas of
expanding their unique niche into sports drinks and possibly even a
cocktail-type bar for H2O lovers.  They
also will deliver water using BPA free jugs to homes and businesses in the area
using a tricycle for adults.

 

This might seem like a crazy, far-fetched,
never-going-to-work idea, but if you’ve ever been to NYC’s East Village, you’ll
know this might just be the one place it could work.  Next time you’re in the East Village, stop by
and check it out. In the meantime, don't forget to change your fridge filter so you can continue to enjoy your water for pennies per gallon.

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