By Megan Vick
Not too long ago, in a galaxy far, far, away… Wait, wrong story.
Not too long ago, we heard about a café in New York’s East Village selling tap water for $2.50 per bottle. When it comes to water quality, there seem to be two schools of thought. The first school of thought is that water should be municipally treated with certain processes and chemicals to remove bad things and add good things. The second school of thought is that water should be 100% pure and have no minerals, chemicals, pharmaceuticals, or anything else in there other than H2O. There is also a good mix of people who fall in the middle of these two schools of thought. The folks at Molecule want water better than what the city is offering, and now they are offering it to you.
Molecule has a $25,000 reverse osmosis system with seven stages of purification and treatment. According to The Wall Street Journal, their specialized filtration system delivers UV ray treatment and ozone treatments in addition to the osmosis. No wonder they have to charge so much for tap water.
It’s well known that New York City has some of the finest tap water in the world, so how is Molecule Café improving upon that? In addition to “fluffy” and “smooth” water (have you ever had rough water?), Molecule will help you create your own concoction of electrolytes, pH infusions, vitamin “shots,” and herb, fruit, and vegetable “blasts” to add to your water. Some of these medleys have unique names like “Immunity,” “Skin, hair, and nails,” and “Energy.” The co-owners even have some ideas of expanding their unique niche into sports drinks and possibly even a cocktail-type bar for H2O lovers. They also will deliver water using BPA free jugs to homes and businesses in the area using a tricycle for adults.
This might seem like a crazy, far-fetched, never-going-to-work idea, but if you’ve ever been to NYC’s East Village, you’ll know this might just be the one place it could work. Next time you’re in the East Village, stop by and check it out. In the meantime, don't forget to change your fridge filter so you can continue to enjoy your water for pennies per gallon.