Monthly Archives: August 2011

Fan Feedback: How can we improve our filter reminders?

Fridgefilters calendar magnet
  • Do you stick the magnet to your refrigerator as a reminder?
  • Is the magnet noticeable?
  • What change would make the magnet work better as a reminder?
Email Reminders
  • Do you get our filter change reminder emails?
  • Do you use the emails to order your filters?
  • What change would make the email reminders even better?

FridgeFilters Featured Customer: Great Expectations

Satisfied customer

Jay lives in Commerce, MI, a small town outside of Detroit where he likes to do a little woodworking on the side, making cabinets and other casings. Back in 2005, he bought a new refrigerator and when it was time to order his water filters he went online to search for the right part. He placed his first order with FridgeFilters.com, because “your site was the easiest to find the right model”. Now, six years later he still buys his water filters from FridgeFilters.

I asked Jay what helped us keep his business all these years. “It’s about the service you provide,” he explains, “I always get the right filter. That’s what you want from an internet transaction, especially once you have done it for 6 years.” Jay tells me he has even stopped using the filter change reminder sticker that comes with the new filters. “I don’t even get the sticker out of the box, because I know I will get an email reminder [from FridgeFilters] about a month before I need to change my filter.”

“A lot of companies miss the boat with commodity products,” Jay says, “I have a table saw with a blade that has to be replaced. I would love to get a reminder from them when it is time to change it.” There are a lot of e-stores competing for your business, but not all of them provide the same level of service. “After at least 6 years, fridgefilters.com continues to exceed my expectations and out do everyone else on the web in terms of doing ecommerce right.”

Many thanks to Jay M. or Commerce, MI, for taking the time to share his story with me.

FridgeFilters Contests and Giveaways: How to Claim your Prize

Congratulations!!!

All contest winners will be announced on our Facebook page. If you have been selected as one of our winners there are two easy ways to receive your prize.

  • Send an email to winners@fridgefilters.com to claim your prize
  • FridgeFilters customers will receive an email notification. Simply reply to the email to claim your prize (note: we will use the email address from your most recent order).

Like Clockwork

Clockwork

April is a very busy woman. She works for Dwayne Johnson & Associates, S.C. an accounting firm in Waukesha, WI. In addition to the work she does in reception and billing, she also handles all of the online orders for the company. I asked April what she looks for when she shops online and she explained that there are two major factors on her list.

The first thing is to order from someone you can trust to do things right the first time. Because Dwayne Johnson is a company that is built around trust and integrity, two very important values when you manage financial details for your clients, they expect the same from other businesses. April tells me she has ordered refrigerator filters from FridgeFilters for the last 5 years and has never once “had to use customer service ever” for an issue.

The second thing she looks for is prompt service. Ordering a water filter is “something you need to do and get it out of the way” April explains, because “you want to put the energy into your clients, not ordering a water filter.” In a fast-paced business environment time is a valuable commodity and needs to be invested wisely. Having an email reminder when it’s time to order new filters and a quick click re-order option saves her time. “The efficiency of what you offer is very important to me,” April says, “I found the right place online to buy filters”.

A very special thank you to April B. of Dwayne Johnson & Associates for taking the time to speak with me today!

A semester of clean water

Backpack, check. iPod, check. Meal plan…maybe, what’s the cafeteria like? Sound familiar? Before you head back to school this Fall make sure you add one more item to your list, a water pitcher. Drinking plenty of water helps you stay healthy and alert. A recent study by researchers at the University of Utah in Salt Lake City that monitored college students found that students who showed mild signs of dehydration also reported they felt less energetic and focused.

Brita Classic Water Pitcher

Drinking water is essential for an active and healthy lifestyle, but how do you make sure to drink enough water every day? One thing that really helps is to make sure you have easy access to clean drinking water. Those old pipes in your dorm may not deliver the best water, but with a Brita Pitcher you can filter out the contaminants and have great tasting water to drink at any time.

Bottled water is expensive and has a negative impact on the planet, but unfiltered tap water often has an unpleasant taste or smell. Brita filters remove bad taste and odor along with lead and other impurities to give you cleaner, better tasting drinking water. Using a Brita Pitcher with a built in water filter is the ideal way to stay hydrated on campus. Be good to your body, drink lots of water!

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Independent Investigation of Bottled Water finds unsavory results

Bottled water

I came across this article from the Environmental Working Group (EWG) where they tested 10 major brands of bottled water and found common chemical pollutants present in some samples. The report claims that bottled water from the Walmart brand (Sam’s Choice) and Giant Foods’ Acadia brand contained trihalomethanes, a disinfectant byproduct, in levels that exceed California standards for safe drinking water. The bottles tested came from manufacturing plants from several states, but some states tested far better than others. So what does it all mean?

First, you should know that the state of California has stricter standards for public drinking water than the rest of the country. This means that a chemical can violate the legal limit for a contaminant in the state of California and still be legal in another state. California also enforces stricter standards than the FDA when it comes to bottled water, which says more about the lack of action from the FDA than it does the state of California. Water that is bottled outside of California doesn’t have to meet the state’s safety standards to be sold there. Though, personally, when it comes to drinking water I want the best water quality possible.

According to the EWG study Walmart representatives acknowledged that Las Vegas tap water was the source for some of their bottled water. This easily explains how disinfection byproducts, like trihalomethanes, were found in their bottled water. Trihalomethanes are the result of a naturally occurring chemical reaction between chlorine and waterborne contaminants, so it isn’t unusual to find the contaminant in tap water that is disinfected with chlorine. Of course, the marketing of bottled water products leads you to believe that the water is more than just ordinary tap water.

Water from the faucet

If you look at the label on bottled water you will usually see a lot of 0′s. 0 grams of sugar, 0 grams of fat, etc. The bottled water industry uses this tactic to make you think their drinking water is more “pure” and safer than tap water. Trihalomethanes are not safe to drink and at higher concentrations have been linked to cancer and birth defects. Not all bottled water is created equal. The EWG believes that the FDA needs to crack down on the misleading labeling and marketing of bottled water as a safer way to drink water. As the article points out “Consumers could have obtained much better drinking water simply by installing a home tap water filter at a fraction of the bottled water cost.”

At the end of the day the message is to make sure you know what’s in your water. Take control of your drinking water quality and consider filtering and bottling your own water (preferably in a reusable bottle). At least this way you can be sure exactly what you are putting in your body when you take that first refreshing sip of water.