Or as Aretha Franklin would say "R.E.S.P.E.C.T. find out what it means to"...water? Yes, especially when it comes to water. In developed nations our expectation for water is that it will always be available and it should always be cheap. While I agree wholeheartedly with these ideas the situation is a little more complicated than that.
In this article written by Kit Roane for CNN about Charles Fishman's new book The Big Thirst - The Secret Life and Turbulent Future of Water he discusses the author's views on respecting our water supply. Fishman believes that our expectations for cheap water are causing problems that will endanger the future of our water system. For example, we protest against increases in the cost of water from the utility company, but willingly fork over far more per liquid ounce to buy a cheap plastic bottle. According to Fishman we spend as much per year buying bottled water (over $20 billion) than we do "on sustaining the entire water system of the country." The result is overburdened water systems that are relying on old and often leaking pipelines to deliver public water.
Rather than invest in bottled water and hand over our hard earned money to private corporate giants like Coca Cola, Pepsi, Nestle, and Danone, we should be investing more money into the water system to ensure that cheap water is still available in the future. Fishman points out that India's water system was working fine in 1947, but now excessive pollution of water supplies and a failure to invest appropriately in municipal water services has made access to clean water from the tap a thing of the past for many people living there.
Fishman also points out some positive changes that have been made by forward looking cities and companies to reduce their water consumption and recapture and reuse water whenever possible. This is not necessarily a victory for green friendly water use, but a function of reducing the cost to operate. If water contamination continues at current rates the cost to purify water and return it to a drinkable state will continue to rise. The more expensive water becomes the more we will think about how we are using it instead of taking it for granted. It has been said that water is the new oil, which is a scary thought. We need to take the right steps now to protect out water supply. We need to stop dumping waste into water supplies and contaminating groundwater and invest in the infrastructure of public water. All it takes is a little respect for our water.