Getting down and dirty with bottled water


In the United States it is estimated that only 10% of plastic bottles are recycled. Meanwhile the bottled water industry has grown into an $8 billion dollar behemoth by selling us something we already have access to, drinking water.

You might think that this would have caused some public uproar by now, after all, the evidence points to a bit of foul play on the part of many companies that sell bottled water. Bottled water has become the wolf in sheep’s clothing purporting itself to be a helpful part of a healthy lifestyle. Pepsi famously created this 60 second add spot to promote their Aquafina brand in which drinking bottled water fills an entire bar with physical health and good feelings. Read More